Senior Manager – Digital Marketing

Senior Manager – Digital Marketing

HDFC Standard Life Insurance Company

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content management system, life insurance, google analytics

Job Description
Roles & Responsibilities

End to end ownership & implementation of digital transformation projects
Unified CRM for Online channel
Digital Content Management System (CMS)
Online customer data platform (CDP)
Development of cart based smart buying journey on the website
Report automation
End to end automation of the processes across the buying journey
Business & call center attribution automation
Payout/Vendor governance & budget management for the entire department
Automation of reports, insights & dashboards
Derive business insights through analytics & statistical analysis to aid performance improvement
Customer experience improvement related projects
Work with the leadership team to design, research, develop, analyze & suggest define digital transformation projects for the department
Evaluation and onboarding of new vendors and tools

Candidate Requirement

MBA with minimum 6 years of overall experience
Candidate should have an experience in Digital Project Management
Has a fair understanding of dynamics of a life insurance industry specifically online business
Knowledge of Google analytics, machine learning

HDFC Life does not charge applicants any recruitment fee or a deposit in return for job offers. HDFC Life does not authorize any third party to make employment offers, refer or place candidates, for a fee charged to the applicant.

Other details
Department:General / Other SoftwareIndustry:Banking / Financial ServicesSkills:content management system, life insurance, google analytics, mis, accountancy, sales, finance, ltd, buying, offers, content management, customer data, digital transformation, management system, budget management, cart, design, statistical analysis, business insightsOther Skills:call center

Recruiter detailsCompany Name: HDFC Standard Life Insurance CompanyCompany Description:
Company Profile

HDFC Life, one of India s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
HDFC Life s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers.
HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website,
Company Info