Grow HP’s Consumer segment revenue and margin for HP’s own Direct-to-Customer (D2C) Online Store – from online category management, business development, alliance partnerships to logistical execution.
Drive Product portfolio ranging & pricing strategy on the store to ensure best in class product discovery and buying experience for Notebooks, Accessories and Displays
Drive customer acquisition effort & Drive upsell, cross sell & attach though appropriate promotions
Closely collaborate with in-country category team to understand business priorities, chart out building blocks for growth and regular monitoring against the set business objectives. Drive business reporting cadence addressed to Senior Management team
Analyse heat maps, identify product & go-to-market opportunities. Determine product & pricing strategies with key stakeholders.
Ensure right segment messaging from product positioning & customer need perspective. Work with marketing team to devise campaigns to meet set business objectives and jointly monitor and give inputs to optimize campaigns for success.
Forecast inventory requirement and ensure on-time sales against the same by working closely with supply chain/category/distribution teams.
Ensure products are well merchandised and optimised for online conversion, by mapping customer journey and eliminating friction points, enhancing the online buying experience.
Continuously work on devising new revenue streams. Lead alliances with partners (including banking, wallets, affiliates) for enabling cross promotions and cashbacks.
Education & experience
MBA in Marketing with minimum 10 years of work experience in consumer or retail business
Strong understanding of online/ecommerce Business metrics, emerging Omni channel models.
Minimum 5 years experience running a consumer business in Brand’s own eCommerce store or Market place environment
Key skills to have
Entrepreneurial and go-getter. Ability to Prioritize and get things done.
Ability to think and operate at both strategic and tactical level. Good understanding of India ecommerce landscape
Understanding of web traffic funnel and levers to drive conversion rate optimization
Data-driven, highly analytical mindset. Good knowledge of Google Analytics, Tableu, Power BI dashboards, Excel and analytical tools
Category knowledge to differentiate own offerings and what competitors offer.
Solid analytical, communication, presentation, time management skills. Team player & good at influencing key stakeholders
Excellent collaboration skills to interface with stakeholders inside country and across the region teams, in a matrix environment.
Ability to thrive in a fast paced, but ambiguous environment
Department:Sales / BDIndustry:IT – SoftwareSkills:sales, marketing, business development, accounts, target, power bi, web traffic, consumer sales, time management, conversion rate, google analyticsEducationMBA/PGDM (Marketing)
Recruiter detailsCompany Name: HP Development CompanyCompany Description:
Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.