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Search Engine Marketing / SEM Specialist

Search Engine Marketing / SEM Specialist

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Marketing Executive

Job description
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.
A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization Research and analyse competitor advertising links.

Desired Candidate Profile
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing.
Well-versed in performance marketing, conversion, and online customer acquisition.
Up-to-date with the latest trends and best practices in search engine marketing.
In-depth experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite) Experience with website analytic tools (e.g., Google Analytic, Net Insight, Omniture, Web Trends)
Strong analytical skills and experience generating SEM reports.
Familiarity with A/B and multivariate experiments. Working
knowledge of HTML, CSS, and JavaScript development and constraints.
BS/MS degree in Marketing or a quantitative, test-driven field.
Key Skills
paid keyword discovery,search engine marketing,SEM,Paid,PPC