The IPL Media Rights for the 2023-2027 cycle were sold for about Rs 43,000 crore.

The IPL Media Rights for the 2023-2027 cycle were sold for about Rs 43,000 crore.

Some of the country’s biggest sports broadcasters are presently bidding for the lucrative Indian Premier League (IPL) media rights for the next five-year cycle from 2023 to 2027. According to sources, the right’s Package A and B, which comprises television and digital, was sold for a staggering Rs 43,000 crore. This means that each IPL match is worth more than Rs 100 crore, which is unprecedented in Indian sports.

There could be further twists in the story, as two corporations have obtained Package A and Package B of the media rights. And consistent with latest data from sources, it’s been learnt that the winner of package A is on the brink of challenge the winner of Package B, with a watch on obtaining the whole TV and Digital rights combo.

World retail giants Amazon had earlier force out of the Republic of Indian Premier League media rights auction race, NDTV sources had aforesaid on Friday.

Star India had edged out Sony footage to secure the Indian Premier League’ media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 large integer in September 2017. With this deal, the cost of AN IPL match had become around Rs fifty five crore.

In 2008, Sony footage Network won the IPL media rights for a amount of ten years with a bid of Rs 8200 crore. The worldwide digital rights of IPL for a period of 3 years were awarded to Novi Digital in 2015 for 302.2 crore.

The tournament was enlarged from eight groups to 10 teams this year with Gujarat Titans and Lucknow Super Giants being enclosed from the 2022 season. Gujarat Titans went on to win the tournament in its maiden season last month.