What is a logo?

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

What does a logo do?
Logos do something aside from look pretty, right?

Yes! Logos serve many functions.

A logo makes you stand out from the competition

Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.

This is especially important if your business has competition.  Before you get a logo for your business you’ll want to research what your competitors’ look like so you can position yourself.

Check out how the APPLE LOGO separates themselves from the sea of other phone companies in the phone industry by taking a feature unique to their geography.

Of course, you don’t want to be so unusual that potential customers don’t understand your brand.

A logo identifies key information about your business

Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.

For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious. Check out how SPARTAN GOLF CLUB has uses an image of golfer taking a swing, which represents that their business is the golf club.