What is SEO?

What is SEO?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

Here are the topics that we’ll cover in this complete guide to SEO:

  • How Search Engines Work
  • How SEO Works
  • Organic vs. Paid Results
  • Why Is SEO Important?
  • Customers and Keywords
  • SEO-Friendly Content
  • High-Quality Content Examples
  • On-Page SEO Basics
  • Intro to Technical SEO
  • Link Building Basics
  • Search Intent
  • Emerging SEO Trends